Design Magazine Blog

JingDong Own-Brand Design Team

AI Companion Robot

Monday, 17 August 2026

Jojo

Jojo is an artificial intelligence companion toy for children. The soft body is made from recycled plush materials. A voice system supports conversations in several languages. A memory function allows Jojo to develop a distinct personality over time. A small display shows emotional states through animated eyes. A silicone layer around the electronic parts keeps the toy soft to hold, and openings in the layer let the microphone and speaker work clearly. Jojo measures 10.5 by 9.5 by 10.5 centimeters and weighs 159 grams and can be carried as a wearable accessory.

Lili Gendelman

Construction Toy

Sunday, 16 August 2026

Tri

Tri is a wooden construction toy that offers the possibility of creating unlimited shapes. It combines the tradition of wooden toys with contemporary design. Classic carpentry meets today's sustainable materials, technologies and techniques. It is both a creative game, made for fun, and a design object created to inspire art lovers. Tri prompts imagination, motor skills, decision-making and concentration. It explores geometry, balance and spatial composition. Each piece is hand-finished with non-toxic natural oils, providing a smooth effect that highlights the wood's natural grain.

Lumi Liu

Cultural Storytelling Trendy Toys

Saturday, 15 August 2026

Dunhuang Lute

The pipa (Chinese lute) is one of the most frequently depicted instruments in Dunhuang murals, with 689 different representations. The pipa's performance evolved over time, from the powerful plucking style of the Tang dynasty to the more delicate finger plucking that expressed deep emotion. This evolution inspired the toy design, combining cultural heritage with a modern, engaging format to introduce the rich history and expressive power of the pipa to younger audiences.

Hot Wheels RC Design Team

Toy Controller

Friday, 14 August 2026

Hot Wheels Monster Truck RC

Hot Wheels Monster Truck RC is a remote controller for toy vehicles. The controller is made for existing fans of radio control play and for users with a range of mobility and dexterity needs. A single large button activates the stunt feature. The directional controls are large and marked with clear arrows. The controller can be held in the hand, attached with a lanyard, or placed against a flat surface. Development followed human centered design methods, expert interviews and repeated testing with children.

Yawen Qiang

Collectible Figures

Thursday, 13 August 2026

Junk Paradise

Junk Paradise is a series of collectible figures based on animal characters and short stories. Each figure shows a character with a small imperfection that is turned into a playful strength. Popo the porcupine makes popcorn to cover his prickles so he can hug his friends. Sushi the pelican runs a whale watching cruise for river fish that fear the sea. The characters were modelled as digital sculptures, prototyped by resin printing and then cast in resin. Layered spray painting and hand painted details complete each piece.

Linglin Liang

Spliced Magnetic Attraction Toy

Wednesday, 12 August 2026

Tenki

Tenki is a magnetic construction toy designed to teach children basic circuit knowledge. The set includes power generation modules, power consumption modules and structural connectors. Each module contains wires that are joined through magnetic connectors, so no wiring is exposed. Children assemble the modules freely and explore different ways of converting energy. In one combination, turning the handle of a hand-cranked generator supplies power to a buzzer and produces sound. The basic two-way connector measures 30 by 15 by 15 millimeters.