Tire by Lee Jae-Moon & Park Jae-Pil

Lee Jae-Moon & Park Jae-Pil Reveals The Ecsta Hs51 Tire

Lee Jae-moon & Park Jae-pil, the creative mind behind the displayed project Tire by Lee Jae-moon & Park Jae-pil points out, ECSTA HS51 is an integrated product to meet performance requirement condition for original equipment tire, dealing with Europe tire labeling (Rolling resistance/Wet grip). It is the optimized product for low noise, excellent highway handling, steering stability and wet grip. This pattern is engineered to minimize frictional and impact energy for noise performance improvement, reinforcing tread pattern to prevent block deformation. Steering stability and hydroplaning is also improved by wide lateral grooves..

Tire by Lee Jae-Moon & Park Jae-Pil Images:

VIA: http://competition.adesignaward.com/design.php?ID=39378

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